In recent years, there have been some major changes in the world of little girls’ fashions. Many parents voiced concerns over the sea of pink and purple princess gear that was so prevalent in mainstream stores, and called for more diversity in the marketplace. If the founders of children’s clothing company Rubes and Beasty have their way, the boys’ fashion racks are in for a similar — and much needed — revolution. Mother-daughter team Sherry Hiatt and Michelle Wise brought together their combined artistry and business skills to launch their company in 2014.